Lifestyle & Local Events

City of Perth Parking engaged me to create a series of over 20 SEO driven articles that showcased events, dining, shopping and things to do around the city with a clever focus on highlighting the nearest parking options. Each piece balanced useful, engaging content for locals and visitors with strategic keyword targeting to increase search visibility. Alongside the writing, I also supported the team with graphic work, both creating new assets and editing existing visuals, to ensure content was delivered consistently across digital channels. The result was lifestyle content that not only positioned the City of Perth as vibrant and accessible but also directly supported their goal of driving more awareness and usage of their parking facilities.