PR, Strategy & Integrated Copy

Divvy brought me on to lead PR efforts aimed at increasing media presence and elevating their brand voice in the tech, property and parking sectors. I developed a strategic plan that positioned their CEO as a subject matter expert and spokesperson, securing media mentions and authoritative features. As part of the campaign, I crafted press releases, radio ads and wrote creative copy while also updating and producing graphic assets.

Through this integrated approach, I helped Divvy strengthen its public image, deepen industry credibility and amplify awareness of its parking and smart asset technologies.